The book explains that the act of trick-or-treating gradually spread across America, reaching North Carolina and Florida in the 1940s and the rest of the country by the 1950s. Halloween, as we know it, thrived in the post-war era. Last year, Americans spent $3.29 billion on all Halloween items, according to the National Retail Federation's 2005 Halloween Consumer Intentions and Actions Survey. Of that $3.29 billion, approximately 64 percent of the money was spent on Halloween candy, according to the NCA. The Gourmet Retailer reported that this year, 75 percent of American homes are planning on passing out candy this Halloween season. Of those participants, the NCA projected that 76 percent of the candy passed out will be bite-sized chocolate while 30 percent will be non-chocolate bite-sized candy. Approximately 26 percent of homes will give out full-sized candy bars, both chocolate and non-chocolate.The NCA surveyed children between the ages of 6 and 11 and found that they prefer chocolate candy two to one over non-chocolate candy.To figure out what kind of candy children prefer, the Atlanta Journal-Constitution surveyed 350 kids in order to find out their favorite candy. They found that children's favorite candies included Hershey bars, Snickers bars, Crunch bars, candy corn, Reese's Peanut Butter Cups, lollipops and gum. Likewise, children ranked candy corn as one of their least favorite candies, followed by Tootsie Rolls, black licorice, caramels and mints. Parents also indulge their sweet tooth on Halloween. The NCA reported that 90 percent of parents admitted to sneaking goodies from their kids' candy stash - 70 percent took chocolate bars, 40 percent favored candy-coated chocolate, 37 percent gobbled-up caramels and 26 percent choose gum.
Snickers : Snickers was named after a horse owned by the Mars family—inventors of this perennial favorite.
Peeps: Enough Peeps are made each year that they could circle the Earth twice.
3 Musketeers Bar: Originally the three layers were chocolate, vanilla, and strawberry nougat. Later the layers were changed to all chocolate.
Tootsie Roll: Tootsie Rolls debuted in 1896, introduced by Leo Hirshfield of New York, who named them after his daughter’s nickname, "Tootsie."
M&Ms: M&M’s were created in response to a dip in summer chocolate sales, and named after their inventors Forrest Mars and Bruce Murray.
Necco Waferst: Necco stands for the New England Confectionery Company.
Milky Way Bar: Frank Mars gave the "Milky Way" formula and $50,000 to his son in 1932, to start his own business—Mars Bars were the result. When Mars bars were exported in 1991 to Russia for the first time they were so popular that they needed to be rationed to 4 bars per person.
Junior Mints: Junior Mints were named after the developer’s favorite Broadway play, "Junior Miss." Both "Junior Miss" and the movie "Meet Me in St. Louis" were based upon the stories of Sally Benson